Ask anybody to name some of the biggest food and beverage companies and I am sure the first two that pop into their heads are Nestle and Coca-Cola. Some more switched on people might also think of Keloggs and Pepsico.
Ask those same people who the “worst” company is and they will most likely confidently answer “Nestle”. Nestle gets named and shamed constantly, but did you know that out of 10 of the biggest food and beverage companies they actually rank number 1 when it comes to their policies.
I was surprised at first, but when you think about it Nestle have been in the media spotlight for at least 5 years. So they have had to lift their game!
Oxfam International have launched a new campaign called Behind the Brands. It is a fantastic campaign that I think will bring about real change in these companies. Each brand is ranked according to their policies in terms of land, women, farmers, workers, climate, transparency and water.
Already responses from Mars and Nestle have come trickling in, confirming they have understood the issues presented and want to work in a partnership with Oxfam.
Mars responded formally,
“Inclusive community development is a fundamental pillar of our Vision for Change initiative in Côte d’Ivoire, and we have been encouraged to see many women step up to lead to lead their communities in organizing local development projects as well as to start new businesses to provide a higher quality of life to their families and neighbours.”
While Nestle is responding to the tweets they have been receiving,
Imagine the difference it will make to people living in developing countries if these big brands start putting their workers first. I know it makes me smile from ear to ear!
It is time we reminded these companies that we are the consumers, and it is our decision what we buy. Let’s face it at the end of the day they can’t be big brands if they don’t have any consumers, can they?